Best Practices Archive

Get the Scoop on Discrete Choice & MaxDiff starting June 22nd

Here’s the scoop. We have a new class starting June 22nd, “Discrete Choice & MaxDiff using QuestionPro.” Have you ever wondered: What research questions can MaxDiff answer? What design considerations are there when planning for MaxDiff? How

Must Read for Survey Researchers from the Pew Research Center

Confused and dismayed by the recent articles about non-probability samples? Trying to understand, “How bad is it? Can I trust data from non-probability samples?” Then read this: The Pew Research Center generously shared results from its analysis

Your Purchasing Department will LOVE you for working with Research Rockstar

Does Your Company Have a Diversity Purchasing Policy? Workplace diversity has become increasingly important in recent years. But in addition to hiring a diverse workforce, did you know that many corporations have also implemented diversity purchasing policies?

Article Synopsis: “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements”

Journal of Marketing Research By Young Eun Huh, Joachim Vosgerau and Carey Morewedge Written by Research Rockstar intern Sarah Stites Have you ever baked a batch of cookies, only to realize that you were out of milk?

Want Employees to Embrace Change? Train Them

As Wadors states, “Preparing people for change isn’t only the job of universities. Leaders in today’s organizations now have to figure out the best ways to identify, reward, and motivate…while supporting the constant need to learn. To

[New Article Synopsis] Current Thinking on Scale Labeling

Article Synopsis: Should I label all scale points or just the end points for attitudinal questions? E-Journal Survey Practice By Aaron Maitland Written by Research Rockstar intern Sarah Stites Experienced market researchers know that survey design is

Article Synopsis: “The Impact of Survey Duration on Completion Rates Among Millennial Respondents”

After the duration of a survey surpassed the fifteen minute mark, roughly one in ten participants gave up. Moving toward twenty minutes, around 25 percent of participants abandoned the survey.

How to Plan a Great 2016 for Your Market Research? The answer in five questions.

As you put together your 2016 calendar, talk to your clients (external or internal) about what they envision as upcoming needs. Planning ahead makes everyone feel confident, so go ahead and ask your clients some specific questions

Are Market Research Project Managers Ready for New Project Management Tools?

If your past project management tool experience was that it took more time to update the tool than to do the work, you are not alone. But a lot has changed in the past few years. Tools

How to Onboard New Employees for Research Team Success

Market research departments need to be constantly productive. New hires must ramp up quickly; but when a new person is thrown into the deep end, everyone may drown. Plus, with a good onboarding experience, new people feel...