Best Practices Archive

How to Plan a Great 2016 for Your Market Research? The answer in five questions.

As you put together your 2016 calendar, talk to your clients (external or internal) about what they envision as upcoming needs. Planning ahead makes everyone feel confident, so go ahead and ask your clients some specific questions

Are Market Research Project Managers Ready for New Project Management Tools?

If your past project management tool experience was that it took more time to update the tool than to do the work, you are not alone. But a lot has changed in the past few years. Tools

How to Onboard New Employees for Research Team Success

Market research departments need to be constantly productive. New hires must ramp up quickly; but when a new person is thrown into the deep end, everyone may drown. Plus, with a good onboarding experience, new people feel...

Client management: often overlooked, always essential.

What do market researchers absolutely have to know? Plenty of attention is paid to questionnaire design, focus group moderation, data analysis, etc. Unfortunately, one can loose sight of client management. This is a powerful skill set that

Cleaning the Clutter for Market Research Impact

by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC This summer I tackled an arduous task: cleaning out my garage. I found no shortage of baskets, boxes, barrels, half-empty paint cans, rusty garden tools and sundry

Love Your Clients? Teach Your Researchers Client Management

Have you ever cringed when observing a team member interact with a client? Did a client ever call to let you know that a team member said or did something that fell short of expectations? Perhaps a

You are Not a Market Researcher

Tell us which of these market research monikers you like best in the comments below (or add your own), and receive a Research Rockstar coffee mug.

[Classic Rock Article] Is Market Research a High-stress Job? 4 Tips for Mitigating Project Risk Factors

Is Market Research a high-stress job?It certainly can be.But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress. My favorite is one Research Rockstar

Promise Us You Will Never Field a Questionnaire Like This

Another great example of an awful questionnaire.

Digital and Media – Millward Brown Predicts Trends for 2015

The hottest market research trends of the new year are often difficult to anticipate, but thanks to Millward Brown (MB), advertisers will be better prepared for what 2015 brings. The firm has just released its annual set