We keep hearing (through articles, industry events, and professional networking), that market research reports need to be actionable. That they need to deliver real insights, not just data.
It’s simpler than it sounds.
It means delivering reports that show our readers how to apply the data (whether qualitative or quantitative) to specific business decisions. That might sound a bit esoteric, even scary. But it really isn’t.
We just need to speak our audience’s language.
So download Research Rockstar’s free Market Research Report Actionability Test. It’s a simple self-test that will tell you if your report is “actionable”, if it is “client ready.”
It’s quick. It’s easy. It will answer your actionability questions. And it just might make you feel like a Research Rockstar.