Comments on: Bringing Life to Market Research Results http://www.researchrockstar.com/bringing-life-to-market-research-results/ Research Rockstar for Market Research, that Rocks. Online Training for Market Research. Wed, 01 Feb 2012 08:24:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Lou Patterson http://www.researchrockstar.com/bringing-life-to-market-research-results/comment-page-1/#comment-228 Lou Patterson Thu, 10 Dec 2009 18:59:31 +0000 http://www.researchrockstar.com/?p=1341#comment-228 I couldn't agree more. We've been using video clips embedded in the PowerPoint decks to highlight and emphasize key points for years. Similar to QualVu great product; we believe if a picture is worth a thousand words, video is worth far more. In my experience, research that doesn't get read and isn't easily shared and broadcast internally, is a wasted effort. I couldn’t agree more. We’ve been using video clips embedded in the PowerPoint decks to highlight and emphasize key points for years. Similar to QualVu great product; we believe if a picture is worth a thousand words, video is worth far more. In my experience, research that doesn’t get read and isn’t easily shared and broadcast internally, is a wasted effort.

]]> By: Kathryn http://www.researchrockstar.com/bringing-life-to-market-research-results/comment-page-1/#comment-226 Kathryn Wed, 09 Dec 2009 23:36:23 +0000 http://www.researchrockstar.com/?p=1341#comment-226 Not at all--glad to learn about your company. Very cool! Love the idea of adding video clips to survey responses. Not at all–glad to learn about your company. Very cool! Love the idea of adding video clips to survey responses.

]]> By: John Williamson http://www.researchrockstar.com/bringing-life-to-market-research-results/comment-page-1/#comment-225 John Williamson Wed, 09 Dec 2009 20:43:48 +0000 http://www.researchrockstar.com/?p=1341#comment-225 Hi Kathryn, I couldn't agree more - it's easy for clients to get lost in the numbers - particularly quant data. And who can blame them - it's tough to make the connection between a complex line graph and a stressed out mom at home trying to decide on the right snack food for her kids! I hope you don't mind me referencing our company QualVu - our vision to transform the way brands connect with consumers online, by delivering webcam video highlight reels as the output of any online research study. In addition to stand-along video diaries, we also make it easy for researchers to plug a video open-end in to any survey, capturing voice of the consumer insights via webcams. It's a whole different ballgame for executive management (and all stakeholders) when they see and hear the raw emotions of their consumers, vs. a bullet point on a PowerPoint slide. Thanks for your post, John Williamson CEO QualVu.com Hi Kathryn,

I couldn’t agree more – it’s easy for clients to get lost in the numbers – particularly quant data. And who can blame them – it’s tough to make the connection between a complex line graph and a stressed out mom at home trying to decide on the right snack food for her kids!

I hope you don’t mind me referencing our company QualVu – our vision to transform the way brands connect with consumers online, by delivering webcam video highlight reels as the output of any online research study. In addition to stand-along video diaries, we also make it easy for researchers to plug a video open-end in to any survey, capturing voice of the consumer insights via webcams.

It’s a whole different ballgame for executive management (and all stakeholders) when they see and hear the raw emotions of their consumers, vs. a bullet point on a PowerPoint slide.

Thanks for your post,

John Williamson
CEO
QualVu.com

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