In 90 minutes of class time we provide a comprehensive overview of how social media and market research converge. The rich content of the class includes examples, software demonstrations, interactive exercises, and real-time Q&A with the instructor. In a world where ….
A recent survey of Research Rockstar clients tested interest in 22 specific training topics. Based on the survey results, and subsequent follow-up interviews with select participants, the following topics have been chosen:…………
Per the Association for Talent Development (ATD), most companies set goals and budgets each year for talent development. ATD’s research on 2015 training spending found that US organizations spent an… Continue reading How Much Money Do Other Research Teams Spend per Employee on Training? Planning a Professional Development Program for Your Market Research & Insights Team
Don’t be the researcher who relies on their personal recall to bang out a report in a couple of hours—that researcher is not leveraging this wonderful resource, and is likely injecting their own biases into the process. Indeed, researcher bias is a very real phenomenon….
The new generation of “market researchers”, “insights analysts”, or “flavor-of-the-day-substitute-job-titles” have 2 attributes that will allow them to leapfrog…
Want a new credential that showcases your research expertise? The Marketing Research Association offers a Certificate in Qualitative Research Principles, and one in Quantitative Research Principles. This is a… Continue reading Your Marketing Research Association Certificate Awaits
Big Data. CX. UX. How can a company take advantage of these burgeoning fields of business optimization without hiring dozens of experts? After all, either someone needs to do all of this amazing work, or at least be expert enough to manage the outsourcers who do it for you.
Don’t put off learning SPSS any longer. We make learning SPSS fun and easy: learn more about SPSS training here.
What training topics would you like to see for the market research and customer insights profession?
Three days in San Fran with hundreds of my market research colleagues? Count me in.
The MRA’s Corporate Researchers Conference is coming up September 26-28, and will be held in San Francisco.
