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Backstage Pass Member Content Directory

NEW! Ask It Right: Choosing Market Research Scales & Answer Types VIEW CLASS VIEW CLASS CHECKLIST

NEW! Think Outside The Survey: 14 Methods For Customer Insights (eBook) DOWNLOAD

Social Media Meets Market Research VIEW CLASS

Divide & Conquer: Practical Steps to Market Segmentation (53 minutes) VIEW CLASS

Reorganizing the Market Research Function (39 minutes) VIEW CLASS

Product Concept Testing (44 minutes) VIEW CLASS

Marketing Research Insights: 22 Visual Displays (eBook) DOWNLOAD

10-point Checklist for Questionnaire Design: Planning Your First Questionnaire? (29 minutes) VIEW CLASS VIEW CLASS CHECKLIST

Conducting Research Interviews: 12 Tips for Stress-free Interviewing (37 minutes) VIEW CLASS

Embracing Rogue Researchh: Turning Unsanctioned Research into Market Insight Gold (1 hour, 20 minutes)  VIEW CLASS

How to Hire a Market Research Agency (58 minutes) VIEW CLASS

How to Package & Deliver Market Research Results (28 minutes) VIEW CLASS VIEW CLASS CHECKLIST

How to Promote Market Research (39 minutes) VIEW CLASS

How to Read a Market Research Report: Quantitative Version (23 minutes) VIEW CLASS

Improving Customer Satisfaction: Monitoring Methods that Deliver Insights (53 minutes) VIEW CLASS

Learning from History: Using Win/Loss Research to Improve Sales Success (44 minutes) VIEW CLASS

Market Research RFP Template: Customer Loyalty Research DOWNLOAD

Market Research RFP Template: Logo Testing DOWNLOAD

Market Research RFP Template: Product Concept Testing DOWNLOAD

Market Segmentation: 9 Ways Market Segmentation Improves Business Success (eBook) DOWNLOAD

Online Panel Tips: 7 Threats to Market Research Success (eBook) DOWNLOAD

Rise Above the Noise: 3 DIY Exercises for Discovering Distinctive Marketing Message Opportunities (38 minutes) VIEW CLASS

Training Volunteer Interviewers (12 minutes) VIEW CLASS

Writing a Market Research RFP (eBook) DOWNLOAD