Kathryn Korostoff – Publications and Presentations

Kathryn Korostoff has a special interest in how organizations acquire, manage, and apply market research.

Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in various magazines, including Quirk’s Marketing Research Review and the MRA’s Alert! magazine. Kathryn is also the author of the book, “How to Hire & Manage Market Research Agencies,” available on Amazon.

She has been a featured speaker at American Marketing Association (AMA), AMAI, ESOMAR, and Marketing Research Association (MRA) events, and is frequently hired by clients to facilitate on-site market research workshops. She is a prominent figure in market research social media, as a leading market research Twitter brand, an AMA marketing research forum ambassador, and as a popular guest blogger.

 

Publications

Book:

Articles:

Presentations:

Past Speaking Engagements:

  • September 16, 2014: At the 2014 MRA Corporate Researchers Conference Kathryn Korostoff was interviewed on Ethics in Research
  • September 16, 2014: Kathryn Korostoff was one of six participants in “MR Professionals in a Live Research Ethics Debate” at The Corporate Researchers Conference in Chicago.
  • June, 2014: ESOMAR Summer Academy Conference in Amsterdam: Kathryn Korostoff was a workshop leader.
  • May 15, 2014: Kathryn Korostoff taught a workshop on statistics for market researchers at this Boston-area event: Spring into Action: Optimizing Tomorrow’s Market Research Effectiveness
  • October 16-18, 2013: At the Corporate Researchers Conference in Dallas, Kathryn Korostoff presented “Can Market Research Be a Profit Center?”
  • May 14, 2013:At Mirren Live: The 2013 New Business Conference in New York City, Kathryn Korostoff presented “Big Research on a Not-So-Big-Timeline”.
  • September 9, 2012: ESOMAR Event, Kathryn Korostoff presented Fast, Faster, Fastest: Speedy Insights into Customer Needs, Behaviors and Attitudes”.
  • April 26, 2012: AIMRI Meeting – “Online research & social media on the international landscape, Kathryn Korostoff presented on “Think Outside the Survey: 8 Market Research Methods for Customer Insight.”
  • November 8, 2011: TGaS Advisors 2011 Commercial Operations Fall Summit.
  • September 14, 2011: AMA’s Market Research Strategy Summit. Kathryn Korostoff presented, “Fast, Faster, Fastest: Speedy Insights Into Customer Needs & Behaviors.”
  • September 7, 2011: AMAI, Mexico City. Kathryn Korostoff, Keynote Speaker.
  • June 23, 2011: Festival of New MR. Kathryn Korostoff presented, “Using Social Media to Boost Market Research Learning: The Twitterversity Experiment.”
  • September 26-29, 2010: American Marketing Association 2010 Marketing Research Conference, Atlanta, “Using Max Diff as a Market Segmentation Tool.”
  • June 23, 2010: American Marketing Association Virtual Market Research event, “Debating the Future of Market Research.”
  • June 10, 2010: Marketing Research Association, at the MRA’s annual conference Kathryn Korostoff presented on, “Research Success: Tactics for Making Sure Internal Clients will actually use the Research Results!”
  • April 7, 2010: Questionnaire Design Planning Webinar. Speaker: Kathryn Korostoff. Hosted by Ryma, and co-presented with QuestionPro. Link to webinar playback: QREPLYBK
  • March 31, 2010: Writing Great RFPs. How to Write a Market Research RFP Speaker: Kathryn Korostoff, President, Research Rockstar. Hosted by the MRA.
  • January 20, 2010: Divide and Conquer: Practical Segmentation Tips. Speaker: Kathryn Korostoff. Hosted by QuestionPro.

 

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