Market Research Books:

Published Articles:


Past Speaking Engagements:

  • June 2, 2015: Kathryn Korostoff co-taught the all-day course “Behavioral Economics for Market Researchers” at The 2015 MRA Insights & Strategies Conference in San Diego.
  • February 24, 2015: Kathryn Korostoff presented “Think Outside the Survey” a​t The Quirk’s Event 2015.
  • September 16, 2014: At the 2014 MRA Corporate Researchers Conference Kathryn Korostoff was interviewed on Ethics in Research
  • September 16, 2014: Kathryn Korostoff was one of six participants in “MR Professionals in a Live Research Ethics Debate” at The Corporate Researchers Conference in Chicago.
  • June, 2014: ESOMAR Summer Academy Conference in Amsterdam: Kathryn Korostoff was a workshop leader.
  • May 15, 2014: Kathryn Korostoff taught a workshop on statistics for market researchers at this Boston-area event: Spring into Action: Optimizing Tomorrow’s Market Research Effectiveness
  • October 16-18, 2013: At the Corporate Researchers Conference in Dallas, Kathryn Korostoff presented “Can Market Research Be a Profit Center?”
  • May 14, 2013:At Mirren Live: The 2013 New Business Conference in New York City, Kathryn Korostoff presented “Big Research on a Not-So-Big-Timeline”.
  • September 9, 2012: ESOMAR Event, Kathryn Korostoff presented Fast, Faster, Fastest: Speedy Insights into Customer Needs, Behaviors and Attitudes”.
  • April 26, 2012: AIMRI Meeting – “Online research & social media on the international landscape, Kathryn Korostoff presented on “Think Outside the Survey: 8 Market Research Methods for Customer Insight.”
  • November 8, 2011: TGaS Advisors 2011 Commercial Operations Fall Summit.
  • September 14, 2011: AMA’s Market Research Strategy Summit. Kathryn Korostoff presented, “Fast, Faster, Fastest: Speedy Insights Into Customer Needs & Behaviors.”
  • September 7, 2011: AMAI, Mexico City. Kathryn Korostoff, Keynote Speaker.
  • June 23, 2011: Festival of New MR. Kathryn Korostoff presented, “Using Social Media to Boost Market Research Learning: The Twitterversity Experiment.”
  • September 26-29, 2010: American Marketing Association 2010 Marketing Research Conference, Atlanta, “Using Max Diff as a Market Segmentation Tool.”
  • June 23, 2010: American Marketing Association Virtual Market Research event, “Debating the Future of Market Research.”
  • June 10, 2010: Marketing Research Association, at the MRA’s annual conference Kathryn Korostoff presented on, “Research Success: Tactics for Making Sure Internal Clients will actually use the Research Results!”
  • April 7, 2010: Questionnaire Design Planning Webinar. Speaker: Kathryn Korostoff. Hosted by Ryma, and co-presented with QuestionPro. Link to webinar playback: QREPLYBK
  • March 31, 2010: Writing Great RFPs. How to Write a Market Research RFP Speaker: Kathryn Korostoff, President, Research Rockstar. Hosted by the MRA.
  • January 20, 2010: Divide and Conquer: Practical Segmentation Tips. Speaker: Kathryn Korostoff. Hosted by QuestionPro.