10 things great market researcher project managers do:
- Challenge all assumptions
- Document deliberate project goals
- Think precisely about sample sources and screening criteria
- Plan for contingencies
- Manage client expectations (internal or external clients)
- Identify recurring themes or patterns of data and insights
- Weave individual findings and data points into key take-aways
- QA ALL data before distributing
- Create deliverables that are appropriate to audience needs and abilities
- Distinguish between confirming existing and discovering new insights
Regardless of qualitative or quantitative methods, great project managers do these things. Some do them by instinct; others do them according to formal project management frameworks. But they all do them.
Want access to more market research articles and training materials? Sign up for the Research Rockstar newsletter.